I think we also talked about nature themes’. ‘We toyed with a picture of a huge American V8 tractor with gigantic wheels rampaging through the field, and also some shots of hot rod cars. ‘Our early thoughts were very off-the-wall,’ - Alex Jenkins remembered. When Alex had his first meeting with Liam Howlett for ‘The Fat of the Land’ cover design, they started working on different rather quirky ideas. ‘I designed this cover when I was 25, how time flies! Photo taken in the lane behind Beggars Banquet in Alma Road, Wandsworth’, - he recalls. His first staff project was designing the XL logo and his first official sleeve was for ‘Firestarter’, which famously went to number one, - the rest is history.ġ997 shot of Alex Jenkins with ‘The Fat Of The Land’ cover behind his back. At the age of 23, he applied for the position of artistic director at the XL Recordings, a job that he won, beating out 350 other candidates. Jenkins had graduated from the University of Bath and his dream was always to become someone in the world of graphic design related to music, like Vaughan Oliver he adored (head of design at the 4AD label) or Peter Saville (of the Factory label). Liam’s first option was to have Alex Jenkins again, who had already designed the cover for the ‘Firestarter’ single before the album. The heavy sans serif caps that appeared on the album cover are from the fattest member of Univers, the 85 Extra Black. The intended title of the disc could serve as a guide, but Howlett could find nothing that would serve to represent that title. The resulting sleeve was a masterstroke of controlled savagery, which both confounded and complimented preconceived ideas of the band. This time he wanted a strong image for the band’s third album, which title was a tongue-in-cheek response to jibes from fans that such a hard-edged, urban band shouldn’t be living out in the green Essex countryside. Liam Howlett has always stayed ‘well-involved’ with The Prodigy’s cover artworks. It was developed by Alex Jenkins with the additional help of Konrad Wothe, JAKe Detonator, and other extremely talented creators.ĭesigned by Alex Jenkins | Ĭonsidering the spectacularly stark design of ‘The Fat Of The Land’ it’s hard to imagine that the iconic album cover with a crab photo on it was finalized just a couple of hours before it was sent to the record label and that the previous version, approved and deemed final, was a picture of a piece of meat roasting on a spit… Today theprodi.gy team shares the most complete story about ‘The Fat Of The Land’ album design. A day later the release appeared in the US stores with the support of Maverick. The UK release was provided by XL Recordings, and the album showed up on June 30, 1997. 25 years ago legendary ‘The Fat Of The Land’ by The Prodigy officially came out.
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